Are Vehicle Graphics Cost Effective?

Article submitted by Susan Clarke, a Principal of Integral Design Group located in Centennial, Colorado. For more information call 303-798-9727 or visit www.integraldesigngroup.com.

Whatever the size of your business - large or small - and no matter how many vehicles you own, you can turn each one into a rolling billboard with vehicle graphics. You can choose from different types of vehicle graphics to advertise, raising your company’s profile and building brand recognition. Many businesses fail to consider vehicle graphics because they are worried about the cost and the effect graphics have on the vehicles themselves.

Integral Design Group, Inc. (iDG) helps clients use graphics (logos, illustrations, etc.) on their cars or fleet of cars to promote business by exposing their products or services to thousands of potential customers daily. Expense need not be an issue, as vehicle graphics can be quite cost effective.

Vehicle graphics such as “vehicle wraps” are very popular and have a great deal of visual impact, but can be relatively expensive. A wrap is a vinyl adhesive product that covers the whole outside body of the vehicle, and can be splashy and colorful.

Individual vinyl graphics are a more affordable option. They also use an adhesive-backed vinyl, but can usually be removed with less intensive labor. If you need an element changed, such as a phone number or location, you can make the change easily.

Other options are also available, depending on your needs and cost considerations.

iDG designs, produces and installs customized vinyl graphics at prices you can afford. For details and references, please call us at 303-798-9727. iDG offers additional services. Go to www.integraldesigngroup.com for a complete listing.

About the Author and Integral Design Group

Susan Clarke is the Principal of Integral Design Group located in Centennial, Colorado. She is a graphic design professional with more than twenty years of experience in marketing, advertising, and project management. Her expertise includes designing corporate identity packages, promotional brochures, catalogs, retail and product advertisements, displays, vehicle graphics, posters, and books. After work hours she is a mixed media artist – creating commissioned art pieces or unique one-of-a-kind artworks. For details and references, please call us at 303-798-9727. iDG offers additional services. Go to www.integraldesigngroup.com for a complete listing.

© 2012, All Rights Reserved by Susan Clarke, Integral Design Group