Who we are in 30 Seconds
This is Seniors Resource Guide’s™ NEW Senior Professional Networking Website that is combining the B2B resources from Senior Business Coalitions.com and Senior Business Forum.com into one website called SeniorBusinessConnection.com. What we are most excited about is our expanded list of B2B resource topics that are now in a searchable database organized by categories and region. The B2B categories include such as Advertising, Associations, Business Support, Networking, Products, Referral Development, Senior Housing Services and More Resources. To start we have the Regions of National and Colorado. We will be networking with others to expand our B2B resources and expand into other states. By the way, our entire network of senior-oriented websites are getting new looks. Keep checking back to see our progress!
How Senior Business Connection Came About
The Senior Business Connection Business-2-Business Network was created by Seniors Resource Guide™ to provide quick access to marketing and business resources for profit and non-profit businesses that serve older adults.”
– Karin Hall, Owner, Seniors Resource Guide™
Website: www.SeniorsResourceGuide.com
Our Early History and the Online Business-2-Consumer Connection
The principals of Seniors Resource Guide™ started pondering “senior resources online” in 1995. At that time, we had a Colorado Corporation called Web Publishing & Services, Inc. and a vision of all of the possible ways businesses could use the Internet to market locally. Early in 1995, we worked with many different industry types. It was not until 1997 that we turned our focus to companies that promote their services and resources to older adults.
Two of the larger senior resource Business-2-Consumer (B2C) websites to emerge from the 1990’s are:
The Business-2-Business Connection for Senior Resources
In the early 2000’s we added “Senior News & Events” to SeniorsResourceGuide.com’s local Internet directories. As part of our mission to share local senior resources, we added event contact information from Senior Newspapers in the area, to our “Local Senior News & Events” pages.
SeniorsResourceGuide.com’s Chicago Senior News & Events page is the example that really stood out. We added a local Chicago 50+ newspaper as just a general listing with phone, as the paper did not have a website. Within a couple of months we started getting regular calls from advertising agencies across the country trying to locate a “50+ newspaper in Chicago” for one of their advertisers. When they would use the Internet to search for the “50+ newspaper in Chicago” our website would appear, as the newspaper did not have web contact information.
At that point, we began keeping a simple marketing referral list and shared Business-2-Business (B2B) marketing contact information with anyone who asked. However, as time went on and the requests for B2B contacts increased, we further considered the importance of online B2B marketing connections for our advertisers and B2B businesses.
Fast Forward to 2009
2009 is the year when the creative spark came and we understood more the importance of online Business-2-Business relationships for senior-oriented companies and organizations and its impact for local and national communities. Our first step in making connections was in Colorado with a “Colorado Front Range Senior Professional eNewsletter.” Our first Colorado Business-2-Business eNewsletters were separate newsletters. One covered senior professional news and events in Denver and Northern Colorado and the other covered Colorado Springs.
Busines-2-Business events, news, and event-promotional announcements can be difficult to gather in a timely basis. However, we worked hard to let other professionals know about marketing and networking opportunities, and our monthly eNewsletters were well received by local senior professionals.
How a Business-2-Business Networking Meeting Clarified Connections
In the early summer 2009 Karin Hall, Internet & eMarketing Counselor for Seniors Resource Guide™ (www.SeniorsResourceGuide.com) attended a Business-2-Business senior professional networking event, in Northern Colorado. After a presentation at the meeting, Ms. Hall took the opportunity to introduce herself to many of those in attendance. One person in particular stopped her and they shared information. She introduced herself and the business, “SeniorsResourceGuide.com … a network of 28 local Internet directories and a National directory – mentioning, “We are all about consumers and professionals finding senior resources online”. When asked about her location and her response that the main office was in Denver area, the man abruptly lost interest.
When recounting the loss of interest to two of her acquaintances, who also attended the event, they also shared similar stories. These acquaintances were from Boulder and North Denver, and had found that many people from other parts of Colorado were not interested in networking.
Over the next few days, Ms. Hall and the two other senior professionals had discussions regarding the event and shortly afterwards several things began to take place in Ms. Hall’s mind.
- Karin Hall was a Girl Scout Leader when her daughter was younger, what she took away from this experience was the idea of being “inclusive” and not exclusive.
- She began to rethink the Denver/Northern Colorado and Colorado Springs Senior Business Professional eNewsletters. These metro areas and regions are within an hour or so of each other. The professionals in both areas would surely want to know about the Business-2-Businness and Business-2-Consumer connections to be made from one metro region to another.
- “There are connections to be made via the Internet on a local geographical basis and do not be hesitant to look beyond your city’s borders and reach out to nearby metro areas. Do not be afraid of competition but learn from your competition and network with your competition.”
- Result: The following month the Denver/Northern Colorado and Colorado Springs eNewsletters combined into the “Colorado Front Range Senior Professional eNewsletter”. The message, “There are connections to be made along the Colorado Front Range between Colorado Springs, Denver, Northern Colorado, Pueblo and Cañon City”, a principle that applies to senior professionals across the U.S.
After combining two eNewsletters, came the next step of having a central website. A website containing:
- Lists of B2B Senior Professional Networking groups
- B2B marketing resources
This was an idea that goes back to all of those advertising agencies contacting www.SeniorsResourceGuide.com to find senior directed newspapers in those early days of senior resources on the Internet.
Our Business-2-Business and Business-2-Consumer Senior Websites
The content above explains how a Business-2-Consumer Senior Resource directory became involved with building and promoting Business-2-Business Senior Professional resources. As an aside, we actually started this B2B network with two different websites but realized that these B2B resources belonged in one easy to use online resource – hence www.SeniorBusinessConnection.com.
If you like what we are doing …
- Please spread the word about our Business-2-Business and Business-2-Consumer resources to others.
- Browse our database of Businesss-2-Business resources and contact our sponsors and resources for more information.
- Join our Senior Business Connection Network.
- If you have Business-2-Business services, consider advertising with us.
Any advertising package (either B2B or B2C) includes membership in the Senior Business Connection Network and discounted rates for posting articles and educational video links. - If you are a representative of a Senior Business Professional Coalition focused on Business-2-Business networking, we would be glad to give you a free listing on this website under the topic of “Senior Business Coalitions.”
Email us and request a listing. - Learn more about Business-2-Business & Business-2-Consumer Senior-Oriented Advertising Opportunities at our Membership Info web page.
SeniorsResourceGuide.com
National Touch, Local Connection with 28 Local Internet Directories & a National Directory
There are Senior Professional Business-2-Consumer and Business-2-Business connections made with Internet!
Contact Us:
Phone: 303-794-0799
Our network of websites
About our eNewsletters
Note that you can sign up for one or more of our monthly eNewsletters. If you are a Business Professional serving seniors then sign up for one of the Professional eNewsletters which have links and highlights to the Senior-Consumer oriented eNewsletters.
